The Elite Business Podcast

💡 “A ‘no’ today is a ‘yes’ tomorrow.” — Johnny Paterson

Join us for an electrifying keynote from Johnny Paterson, co-founder of Dr.PAWPAW, the UK-born beauty brand now stocked in over 5,000 retailers and sold in 20+ countries. In this powerful talk from Elite Business Live Day 2, Johnny shares the real story behind the brand—from humble beginnings and early failures to building a global success on the back of persistence, passion, and PR.

🔑 What you’ll learn:

• How to start a brand with just £20,000

• Why PR is your most powerful marketing tool

• The lessons of scaling internationally (the hard way)

• How mindset, manifestation, and having the right partner can change everything

Whether you’re a budding entrepreneur or scaling your own business, this session is packed with real-world advice, honesty, and heart. And yes—Pauline, Johnny’s wife and co-founder, gets the biggest round of applause.

👉 Don’t miss this masterclass in branding, growth, and grit.

https://elitebusinessevent.co.uk/

#EliteBusinessLive #Entrepreneurship #DrPAWPAW #JohnnyPaterson #StartupInspiration #SmallBusinessTips #BusinessGrowth #GlobalBrand #MindsetMatters #PRSuccess #BeautyBrandJourney #Manifestation

Is it possible to scale a successful business while staying eco-conscious? In this eye-opening sustainability panel, four inspiring entrepreneurs share how purpose-led strategies can drive real growth—and why doing the right thing is becoming essential in today’s market.

🎯 Watch this sustainability in business discussion to learn:

• How to grow a sustainable business without sacrificing profit

• Real-world examples of eco-friendly business models that work

• Why B Corp certification can accelerate business success

• Tips for reducing plastic, improving supply chains, and going green

• The truth about greenwashing and how to stand out authentically

• How service-based businesses can be environmentally responsible

💡 Featuring sustainability leaders:

• Chris Forbes, Co-founder of The Cheeky Panda

• Johnny Paterson, Co-founder of Dr. PAWPAW

• Paul Hargreaves, Founder of Cotswold Fayre & Flourish

• Sakina Buoy, Chair of The Somerset Toiletry Company

Whether you’re an entrepreneur, business owner, or eco-conscious consumer, this panel offers actionable advice, honest insights, and sustainable business ideas you can implement today.

🔎 Keywords: sustainability in business, B Corp panel, eco-friendly business, green business strategies, ethical business, sustainable entrepreneurship, how to grow a green business, reduce business carbon footprint, purpose-driven business, sustainability trends 2025

📈 Sustainability isn’t just good ethics—it’s good business.

https://elitebusinessevent.co.uk/

#SustainableBusiness #Bcorp #EcoEntrepreneur #GreenBusiness #BusinessGrowth #SustainabilityStrategy #ConsciousConsumer #EthicalBrand #SustainableDevelopment #PanelDiscussion #EnvironmentallyFriendly

What do a panda hat, bamboo loo roll, and global impact have in common? Meet Chris Forbes, co-founder of The Cheeky Panda, as he delivers an unforgettable keynote at Elite Business Live.

In this energising and honest talk, Chris shares the wild journey from a simple idea—making tissue from bamboo—to building one of the UK’s fastest-growing sustainable brands. From balancing profit and purpose to achieving B Corp status and scaling smart, Chris reveals what it really takes to succeed as a purpose-led founder.

💡 Highlights include:
 • Why sustainability must be desirable
 • How to pick your battles and grow gradually
 • Using humour, branding, and a panda hat to stand out
 • The carbon truths behind bamboo vs. trees
 • Practical advice for founders trying to make an impact

Whether you’re a start-up founder, sustainability advocate, or just curious about how eco-business can thrive, this session is a must-watch.

🧻 It’s more than toilet paper. It’s a movement.

http://elitebusinessevent.co.uk/

#Sustainability #BambooRevolution #StartupJourney #TheCheekyPanda #EliteBusinessLive #BCorp #ChrisForbes #EcoInnovation #GreenBusiness #PurposeLed

Join four powerhouse women—Amy Hopper, Joanne Howes, Nicky Avram, and Shaa Wasmund MBE—as they tear up the traditional leadership rulebook and redefine what it means to lead in a hybrid world.

 

From radical honesty and raw personal stories to practical leadership insights, this panel explores:

 

•Why trust should come first, not last

•How micromanagement is killing potential

•The truth about remote work, connection, and culture

•What it really takes to build resilience in modern teams

 

📍 Filmed live at Elite Business Live, this is your blueprint for leading with empathy, purpose, and courage in the new world of work.

 

💡 Don’t just manage—lead. Watch now and join the #HybridHustle movement.

 

https://elitebusinessevent.co.uk/

 

#Leadership #HybridWork #EliteBusinessLive #TeamCulture #Trust #ShaaWasmund #WomenInBusiness

In this powerful and deeply personal keynote, Sunday Times bestselling author and award-winning entrepreneur Shaa Wasmund MBE explores the true meaning of resilience - not as a buzzword, but as a conscious, strategic choice.

 

From her journey on a council estate to the gates of Buckingham Palace, Shaa shares candid stories of adversity, bold decisions, and the lessons learned from knowing when to persist, pivot, or let go. You’ll hear about her early days forging opportunities (literally), building global brands like Dyson, and surviving life’s toughest personal blows.

 

🔥 Key takeaways include:

 

•The difference between a “dip” and a “dead-end”

•How to perform a personal resilience audit

•Why not everything is worth fighting for

•The power of choosing your own narrative

 

Whether you’re an entrepreneur, leader, or simply navigating change, this talk will challenge how you define strength - and leave you asking:

“What am I holding onto that no longer serves me?”

 

👉 Watch now and rediscover resilience - by choice, not by chance.

 

https://elitebusinessevent.co.uk/

 

#ShaaWasmund #Resilience #Entrepreneurship #Keynote #Motivation #Mindset #BusinessTalk #PersonalGrowth

📍 Howden, London | 🎙 Hosted by Arti Halai

What does it really mean to scale smart in today’s fast-moving tech landscape?

In this dynamic Elite Business CoNNect session, three of the UK’s top thought leaders—Andrew Grill, Áine Rogers, and Dax Grant—break down what it takes for SMEs to scale securely, sustainably, and with confidence. From cybersecurity essentials to AI readiness and avoiding tech overwhelm, this panel delivers actionable insights for any growth-focused business.

🔑 Topics Covered:

 • Smart scaling vs fast scaling
 • Recognising the right time to scale
 • Tech stack strategy for SMEs
 • AI as a companion, not a competitor
 • Cybersecurity as a business enabler
 • Leading with purpose and digital trust

Whether you’re an entrepreneur, SME leader, or digital strategist, this video is packed with advice to help you scale smart—not just fast.

📅 Don’t miss Elite Business Live | 11–12 March 2026 | Central London
🎟 More at elitebusinessevent.co.uk

#SME #ScaleUp #CyberSecurity #AI #DigitalTransformation #EliteBusiness #Leadership #Entrepreneurship #BusinessGrowth #SmartScaling

In today’s fast-moving digital world, how can SMEs build a tech stack that doesn’t just survive—but thrives through chaos?

 

Join us for this must-watch panel from Elite Business Live, where top minds from Cisco, Dropbox, Dell Technologies, and salesflow.io share real-world advice on creating resilient, scalable, and secure tech foundations.

 

💡 Topics covered include:

•The importance of simplicity and scale

•Why security isn’t optional (Zero Trust essentials)

•Tools every SME should consider—Otter AI, ChatGPT, SmartSuite, Reclaim.AI & more

•Lessons from the front lines of fast-growth startups

•Disruption vs. legacy systems—when to take the leap

•How to cut through AI noise and focus on real problems

 

📣 Featuring:

•Anya Rogers – Cisco

•Andy Wilson – Dropbox

•Brian – Dell Technologies

•Besnik Vrellaku – salesflow.io

 

Whether you’re a founder, IT lead, or just trying to future-proof your business, this session is packed with insights you can act on today.

 

👉 Don’t forget to like, comment, and subscribe for more content from Elite Business Live.

 

http://elitebusinessevent.co.uk/

 

#TechStack #SMEs #BusinessGrowth #CyberSecurity #EliteBusinessLive #DigitalTransformation #StartupTools

AI isn’t just for tech giants anymore. In this inspiring and practical keynote, Brian Horsburgh, UK SMB Director at Dell Technologies, takes the mystery out of artificial intelligence and shows how small and medium-sized businesses can use it to boost productivity, save time, and grow smarter.

💡 Discover:

 • Why AI is more like a superpowered GPS than a threat to jobs
 • How a digital assistant named Emma transformed public services in Texas
 • How Dell uses AI in real-world operations – from coding to customer care
 • The do’s and don’ts for SMEs starting their AI journey
 • What ethical AI really means for businesses today

Whether you’re AI-curious or ready to take the plunge, this talk will give you real insight without the jargon. Smart, funny, and refreshingly honest — this is a must-watch for business leaders looking to stay ahead.

👉 Subscribe for more inspiring keynotes and actionable insights from Elite Business Live.

http://elitebusinessevent.co.uk/

#AI #SmallBusiness #DellTechnologies #EliteBusinessLive #ArtificialIntelligence #Productivity #BrianHorsburgh #TechForGood #EmmaAI

At Elite Business Live, our opening panel wasn’t your average polite discussion—it was a no-holds-barred debate packed with real-world insights, bold opinions, and practical takeaways.

💬 Featuring:

• Chloe Clover (WNDYR)
• Mark Finlay (Moneypenny)
• Nicola Cook (Company Shortcuts)
• Joseph Valente (Trade Mastermind)

🔥 Topics include:

• Why CX is a long-term survival strategy—not a cost
• How customer expectations are shaped by brands like Apple and Amazon
• Why automation should never replace human empathy
• The link between happy teams and happy customers
• How SMEs can win by “rolling the wheel better”
• Embedding CX into company culture—not just a department

👉 Whether you’re a startup, SME, or scaling enterprise, this discussion will change how you think about service, tech, team engagement, and brand loyalty.

📌 Don’t forget to like, comment, and subscribe for more unfiltered business insights from the UK’s top entrepreneurs and CX leaders.

https://elitebusinessevent.co.uk

#CustomerExperience #CX #BusinessGrowth #EliteBusinessLive #Entrepreneurship #AI #Automation #TeamCulture #Leadership #SMEs

On Day 2 of Elite Business Live 2025, Joseph Valente—Apprentice winner, founder of Trade Mastermind and self-made multi-millionaire—delivered one of the most electrifying sessions of the event.

In this high-impact keynote, Joseph shares the real, raw blueprint for commercial business growth, grounded in his journey from school expulsion to building multiple eight-figure businesses—all before age 30.

💼 Key Takeaways Include:
• The 3 pillars of scaling: Leads. Sales. Profit.
• Why most tradespeople-turned-founders fail—and how to fix it
• How to build with an exit strategy from day one
• The mindset shift every entrepreneur needs to succeed
• Why sales is a skill, not a personality trait
• The 11 departments every scaling business must master

Valente doesn’t sugarcoat the entrepreneurial grind—from late-night admin to cash flow crises—but offers a clear formula for growth, backed by action and attitude. Whether you're in trade, tech, or any sector in between, this session is packed with practical strategies to take your business to the next level.

📌 This isn’t just motivation—it’s a masterclass.

🔗 Explore more sessions at: https://elitebusinessevent.co.uk/

👇 Don’t forget to like, comment, and subscribe for more expert insights from Elite Business Live.

#EliteBusinessLive #JosephValente #TradeMastermind #Entrepreneurship #BusinessGrowth #SalesTraining #MindsetMatters #SMEs #ScalingBusiness #BuildToExit #ApprenticeWinner