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At Elite Business, we’re passionate about championing new business. Providing fresh perspectives and representing disruptive solutions, we’re interested in the startups and SMEs that are spearheading Britain forward. From tech unicorns to entrepreneurs transforming healthcare with AI, we cover the movers and shakers making enterprising exciting. Our online platform covers up-to-the-minute content and presents a unique angle on the things enterprises need to know, from maximising the potential of mobile to setting the world alight on social media. We also gather the best and brightest voices in the community to share their experience.
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Thursday Jul 29, 2021
Thursday Jul 29, 2021
What are the cultural challenges when it comes to expanding in the Asia-Pacific?
Allyson Stewart-Allen, Chief Executive at International Marketing Ltd, joined us on the second day of Elite Business on 12 March as the keynote speaker for the Overseas Expansion talk, speaking about the Asia-Pacific and why businesses should immerse themselves in these lucrative markets. She spoke about the importance of understanding the cultural norms and ways of life in each country, and why building relationships are crucial in making or breaking a business deal.
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