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At Elite Business, we’re passionate about championing new business. Providing fresh perspectives and representing disruptive solutions, we’re interested in the startups and SMEs that are spearheading Britain forward. From tech unicorns to entrepreneurs transforming healthcare with AI, we cover the movers and shakers making enterprising exciting. Our online platform covers up-to-the-minute content and presents a unique angle on the things enterprises need to know, from maximising the potential of mobile to setting the world alight on social media. We also gather the best and brightest voices in the community to share their experience.
Episodes
Tuesday May 27, 2025
Tuesday May 27, 2025
In this powerful closing keynote at Elite Business Live, Reebok founder Joe Foster takes us on a remarkable journey from a small family workshop in Bolton to building one of the most recognisable global brands in sport and fashion.
With honesty, warmth and sharp business insight, Joe shares:
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How Reebok began in 1958 after breaking away from his family’s failing shoe business
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The 11-year uphill battle to enter the U.S. market
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How a chance aerobics trend — and Jane Fonda — triggered explosive growth
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The emotional toll behind the success, including personal loss and business challenges
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His unique philosophy on what it really takes to build something that lasts
This is more than a story about shoes — it’s about perseverance, reinvention, and the mindset behind global success.
📖 Want the full story? Pick up Joe Foster’s book Shoemaker for the untold history of Reebok.
🔔 Subscribe for more world-class business insights and keynote moments from Elite Business Live.
#EliteBusinessLive #Reebok #JoeFoster #Shoemaker #Entrepreneurship #BrandBuilding #Leadership #BusinessJourney #GlobalSuccess
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